BOTTLEBOX UPDATE!
You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks
In recent blog posts we've updated you on our plans for 2016, given you some epic numbers from 2015, and detailed a rundown of the beers that are currently in our tanks (and barrels). But there’s another thing we need to bring you up to date with – our subscription beer club BottleBox.
Because we are psyched to say it will launch in a couple of weeks - and you can sign up for the BottleBox mailing list here!
It has taken a while to get over the line, but only as we wanted to dial everything in and get it 100% from the off – with the right beers, the right partners and launched in the right way. With the time spent, we have worked out the fine detail on everything and are now less than two weeks away! So, how will it work?
Well, for a start we are not just going to offer one beer subscription service…but two.
For our epic army of Equity Punks, we have something very special indeed – a dedicated BottleBox with a dozen epic beers inside. From there, our shareholders can select from one of the following three options…
A) 12 BrewDog beers. Delivered monthly. £40 per month.
B) 12 BrewDog beers. Delivered bimonthly. £40 every two months.
C) 6 BrewDog and 6 guest beers. Delivered bimonthly. £40 every two months.
Our Equity Punk BottleBoxes will contain exclusive and limited-edition beers, as well as special BrewDog launches, and every third box will feature super-rare merch you can’t buy in our online shop (or anywhere else). We will be importing beers fresh from the US and mainland Europe for the guest options, and all prices include UK delivery (and also the 20% shareholder discount)!
The second subscription service is something slightly different – we have also decided to open BottleBox to the craft beer-loving public at large. With a further three options…
D) 8 BrewDog beers. Delivered monthly. £23 per month.
E) 12 BrewDog beers. Delivered monthly. £30 per month.
F) 18 BrewDog beers. Delivered monthly. £37 per month.
Our public BottleBoxes will contain a selection of our amazing craft beer, including launches and BrewDog merch every third case. Prices are inclusive of delivery to your mainland UK address of choice. All payments will be taken via recurring payments and we are hugely excited to announce that both the Equity Punk and Public BottleBoxes will go live to our craft beer loving fans around the world at the same time (see Update below).
Online beer clubs live and die by the quality of what is in the box – and we can nail this with BottleBox from the start – our own beers come right off the packaging line, and we can go direct to the guest brewers to get the most exciting, recently-released beers as possible. For the first BottleBoxes they are locked in and ready to go - so don't forget to sign up to the mailing list for further details!
And in the meantime, if there are any new beers you’d love to see (or new breweries) in upcoming BottleBoxes – let us know in the comments below!
UPDATE 03/03 - To our international fans, we have worked super hard and have dialled in all options above for overseas markets from the time BottleBox goes live! Standard international shipping rates will apply, as will the countries we can ship to (for a full list of both, check our delivery page for info!).
You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks
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Comentarios (49)
Also we have taken your comments on board, thanks to everyone who submitted their thoughts. For instance, anonymous in Northern Ireland, we have dropped the surcharge for shipping to your part of the world, so thanks for getting in touch about that!
And again, to Sam and others who are asking about the difference between option A and option E - the Equity Punk case will contain exclusive, limited edition beers and merchandise you can't buy in the online store!
Tristan R - It's one free subscription per shareholder, sorry!
Chris W - Yes, you can sign up to alternate bimonthly cases to get one per month if you like!
What do you get for the extra tenner?
Better beer, beer goodies. For 10 quid if it's just merch I'd want something better than bottle opener or glassware. People investing in these boxes will already have a range of glassware in there cupboard so something special needs to happen every month to make it worth the cash.
Please explain more I wanna sign up
Cheers all :)
Yes i know one is every two months, but with the number of Brewdog beers available, does this mean Box A will get two or more of some bottles?
Fabio/Anonymous from Slovenia - Check back soon, we will have news about getting BottleBoxes to Europe!
I am an automatic 1 yr guy based on my investment...got it. But do I need to join this mailing list or do anything other than just wait for 12 glorious beers to arrive?
Thanks
Anonymous - Are you under 'A' in the European phone book? ;)
Also, the public bottle boxes will give non-shareholders more exposure to BrewDog. I'll be persuading a few beer-loving workmates to sign up to this.
Nick F - There will be ;)
Andrew Dudley - It depends on the month, in all honesty, but we will make the selection as varied as possible. And your second question the answer is unfortunately no, as you predicted ;)
DavidE - BottleBox is very much about the beer! The Equity Punk box will contain exclusive and limited-edition beers. :)
Chris - No, sorry!
David P - That's something we hate about other subscription clubs - so no, you will be able to change between options really easily :)
Simon G - They come through the same channels as our online shop deliveries, so will have to be at an address specified, not a BottleDog or BrewDog bar.
Martin - They will be small-batch, Abstrakt and some of the Equity Punk-exclusive brews
you will receive a year’s free subscription to the Equity
Punks BottleBox beer club as well as a year’s Abstrakt
Addicts membership". Are you able to confirm which level we will get and how to choose A or C assuming that is possible?
Firstly, with option A) Will Brewdog be able to produce 12 Different Exclusive / Limited Edition Beers each month? I have had other Beer Clubs that occasionally have repeats and I am not a fan
Secondly, I am assuming the Guest Beer option can only be Bimonthly to make sure you have the opportunity to get the freshest Guest Beers possible, is there no possibility of a Monthly Guest Beer Option?
I really like the idea of the Guest Box, but at the cost of having to wait 6 Months for Limited Addition Merchandise!
Equity punks get beer for £3.30 a bottle (including a 20% discount), whereas Joe Public can get it for £2 a bottle?
As nice as "exclusive merchandise" can be, isn't it traditional for beer clubs to be about the beer?
I would love to see the option to have a vegan box of beer delivered! At the moment I can't justify spending the money if a percentage of the beers may not be suitable.
Be awesome if BrewDog led the way with this, especially after your recent Vegan Society accreditation.
Sam/Slovenialovesyourbeer - We are working on international shipping rates at the moment - stand by for details soon!