HINTERLAND

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

If you’ve ever watched those nature programmes where animals are re-introduced into the wild after rescue or treatment, you’ll know how it goes. An early start, a bouncing pickup, and a gate-like door raised on a shrouded cage or wooden box. 

Next week, in beer form, we are joining with this ritual by emancipating into the wilds a creature straight from the pages of North American legend.

In the remote backwoods, the un-noticed and unexplored areas – the Hinterland – roams the Jackalope. Adorning our new release, it is a mythical animal of folklore – breeding only during lightning flashes, mimicking human singing, and loving to drink its favoured American whiskey.

Hinterland is a beer long in the creation, and even longer in the appreciation. A 9% abv oatmeal milk stout brewed with vanilla pods and cocoa, it is a eulogy to the depths of the imagination – and what dwells therein. With our BrewDog Jackalope designed by Johanna Basford, it is truly a release to savour.

On the aroma, deep reverberating roasty bitterness and sweet dark chocolate. Also in evidence, woodsmoke, rich vanilla, mocha and marzipan. When tasting, Hinterland reveals itself as the beer moves from cellar temperature to something warmer, yielding all of the above plus dried fruit, rich ganache and ending on a resoundingly warming finish redolent of chocolate liqueur or plum brandy.

Hinterland is available in our online shop right now, and for the first time ever we’ll be launching this beer across every BrewDog bar worldwide at 6pm local time on Friday 11th September (if that corresponds with a lightning storm, then watch out). 

And if you want to corral an exclusive barrel-aged edition, don’t forget that it forms one of the rewards for our Weekly Equity for Punks Referral Scheme.

Once the Jackalope is released into the wilds, and if you are lucky enough to catch a glimpse, then its mystery will become self-evident. But only, maybe, if you are also lost in the Hinterland.

**Whilst we are discussing mythical creatures - another roaming free as of today is the Holy Moose - the beer is also available to buy in our online shop right now - and will be joining the mysterious Jackalope in all UK bars from 6pm on Friday!**

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks