#MASHTAG 2015 DAY FIVE: ROUND UP & LABEL CHALLENGE!

So, that’s a wrap!

#MashTag 2015 has been a great week – we have the final beer that you will all be enjoying before too long – a US-hopped 10% Black Barley Wine with the added twist of Vanilla Beans & Toasted Oak Chips. Many thousands of votes were cast, across platforms, and we hope you had a good time in doing so. Here’s the breakdown of yesterday’s vote, on that all-important twist:

#MashTag 2015 Twist:

Vanilla Beans & Toasted Oak Chips – 48.2%

Cascara & Dark Berries – 39.5%

Belgian Yeast – 12.3%

Each day this week we’ve turned every stage of the beermaking process over to you (and we aren’t done yet; see below). You certainly didn’t let us down! Here’s a re-cap of how #MashTag week went down:-

Monday: Beer Style – Barley Wine

Tuesday: Malt Bill & ABV – 10% Black Barley Wine

Wednesday: Hops & IBU – US Hops and 100 IBU

Thursday: Special Twist

So, there’s only one more thing left to do in #MashTag week. As you may know, the first drink is with the eyes – so we want you to design an eye-catching, visually arresting label to wrap around this year’s beer! Something crowd-pleasing for our crowd-sourced wonder…

You don’t need to be a professional designer to take part – as long as you have a pencil and can spark the ol’ grey matter into life, we want to hear from you! Our labels are 177mm wide by 87mm high, so where possible please submit your initial entry as a jpeg, 1240 x 610 pixels at 100dpi. Keep a vector/high-res version, as we’ll need to print at full size and in CMYK colour.

If you are scribbling on a piece of paper with that aforementioned pencil, be sure and hang on to that hard copy, as we may need to scan at a higher resolution for the final label artwork that we send to the printers (but don’t worry, we’ll work with the winner at this stage of the process). The deadline for entries is midnight on Sunday 5th April. Send your entries via one of the following means:

- Email it to rob(@)brewdog(.)com (9MB file size limit),

- Tweet them to us @BrewDog (include #MashTagLabel in the tweet)

- Send them as a message on Facebook

- Hand deliver by Chariot

We’ll compile and then post a shortlist, asking you to vote once again for the final time, to select the official label artwork for #MashTag 2015 (to get those artistic juices flowing, here is last year’s shortlist). For the lucky winner, the adulation of your peers, as well as a mixed case of BrewDog goodies when the announcement is made, plus a dozen bottles of #MashTag 2015 upon its release! 

So, that’s #MashTag! For those of you entering the label contest – all the best, and let those imaginations run unhindered! For everyone else, thanks for taking part in the voting, and we can’t wait to get that final beer to you…