Nanny State

Imperial Milds @ BrewDog
We felt a little bit hard done by with the onslaught of mass hysteria, consensual hallucination and nailing of BrewDog to the stake which surrounded the Tokyo* launch a few weeks ago. Anyone who knows BrewDog, knows beer, or has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified.
We have consistently made the point in writing and interviews that Tokyo* was all about the craft, the challenge and pushing the boundaries of beer and the perception of beer in Britain. We constantly cited the fact that BrewDog is all about educating the consumer and about promoting safe consumption through information and a responsible pricing strategy. It appears our well reasoned arguments fell on deaf ears. Both the Portman Group and The Scottish Parliament have commenced official movements to ban the beer for sale in the UK.
However we are a brewery, beer is what we are passionate about, beer is our canvas, beer is how we express ourselves. Consequently we have decided we would also make our point with a new, special beer.
Nanny State is our quiet and dignified response to the ongoing controversy surrounding Britain's strongest ever beer, Tokyo*. Nanny State is a 1.1% ale. We have gone from making Britain's strongest beer to a brew so low in alcohol it is below the legal classification of beer and not strong enough to be subject to beer duty.
If logic serves the same people who witch-hunted and publically slated us should now offer us heartfelt support and public congratulations. However I fear that this, unfortunately, is an arena devoid of logic and reason
Nanny State is an extraordinary little beer. It contains more hops than any other beer we have ever brewed. There is over 60 kilos used in our tiny 20HL batch. It contains more hops than any other beer ever brewed in the UK. It has a theoretical IBU of 225. It is jam packed with our favourite hops and already tastes amazing. Nanny State picks up where How to Disappear Completely http://www.brewdog.com/blog-article.php?id=88 left off and takes the low ABV hop-bomb concept to the next level and cranks the BrewDog craziness up a few notches.
With How to Disappear Completely and now Nanny State, will we legitimately go down as having invented the Imperial Mild genre in the beer splattered pages of brewing history?
Nanny State will be available in cask and in bottles from www.brewdog.com . Watch this space for more information (or not) it is really up to you, this is not a beer dictatorship.
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Comentarios (16)
Seems like making it was more of a PR stunt, got you some publicity because its the strongest beer. These, biggest, strongest, heaviest type stories always do. More of a cynical PR move on your part so not sure what youre complaining about, you got your exposure.
That sounds great. What was the OG of the nanny state? Will it be available in any shops at all or just from the site?
What is this, a sixth pint in a bottle or there about?
How to disappear is a perfectly good beer. Ill have my doubts about this one, but as a statement it doesnt get better...
Just tell us where and when to get it.
I assume we should set aside a cask or two for ya?
Bit of a rant but I feel better, well done lads!