TEN REASONS TO ROCK IN 2017

We had an amazing time of it in 2016, dialling so many amazing projects in our continuing quest to make other people as passionate about great craft beer as we are. And yet, we have so much more in the pipeline. As we enter the tenth year of BrewDog and begin our next decade you ain’t seen nothing yet. So, we figured we’d take a quick run-down of ten of the things we are most excited about for 2017. It’s going to be quite a ride.

BrewDog Overworks

Our construction team are currently grinding out the foundations for what will be the location for our assault on sour beer. Brett-fermented farmhouse ales, fruit-infused Berliner Weisse, sours aged in barrels and oak foudres – we can’t wait to begin harnessing the flavours that are captured by wood, yeast and the power of time. With Richard Kilcullen on board and heading up our sour programme, 2017 is going to be quite the year for fans of tart, flavourful beer.

New Bottling Line

We are constantly looking at ways in which we can upgrade our brewery – and this year we are replacing one of our longest-serving pieces of machinery. Custom-engineered for us in Germany, in 2017 we are installing an entirely new bottling line in Ellon – one capable of filling, capping and loading a staggering 46,000 bottles of craft beer an hour. With the absolute lowest levels of Oxygen pickup anywhere. They will be the freshest-tasting bottles of craft beer to boot.

Colder and Fresher

On the same lines, one of the biggest projects we have undertaken for some time is ready and waiting. Colder and Fresher is our way of revolutionising distribution of our beer – we are implementing a completely chilled supply chain in 2017. So beer, freighted to where it needs to be, in refrigerated trucks. From there, into chilled warehouses. Every part of the journey conducted in cool temperatures to ensure our hoppy beer gets into your hands tasting amazing.

Franklinton Funk Fox

With BrewDog Columbus scheduled to begin operation and our taproom therein also throwing open its doors to the people of Ohio, our entire foothold in North America is something to get truly excited about. Stand by for a more detailed Columbus update very soon – something else we are planning is a sister operation to our Ellon Overworks; a sour brewpub located in downtown Columbus. Get ready for the Franklinton Funk Fox.

Jet Black Heart Nitro Cans

Oh yes. The canning line in Columbus is going to be fully Nitro powered, able to seal up the precious cargo with an extra-special blend of gas that will deliver the ultimate pour of your favourite stout whenever you need it. So you can recreate having a Jet Black Heart poured for you in a BrewDog bar, at home. And if your home isn’t in the US then don’t worry, as we will ship them across the Atlantic to our online store and network of bars (chilled all the way, of course).

BrewDog: The Book

Whether craft beer veteran or virgin, we have put pen to paper and are in the process of dialling in a BrewDog book. Covering our beers, history and philosophy it also will branch out into different styles to try, how to ace beer and food pairings (with recipes to take into the kitchen) and cover homebrew with some of our brewing secrets as well as those of other breweries – many of which have never been published before. It may even contain stickers.

New Website and App

We have ridden the current version of our online portal for a few years now, and it’s time to get everything refreshed. So coming soon we have a brand new BrewDog website, one that will be more interactive than ever. We are also upgrading the experience for users of our online shop and our Equity Punks – plus we are re-tooling the BrewDog app and are going to unleash it on the world – with all kinds of interesting and cool new features. Stand by for that one!

LoneWolf

The prototypes gained a huge following when launched into the world just before Christmas – anyone who picked them up to take for a taste-test drive will be waiting with baited breath for the final iterations to arrive. They won’t have too long to wait – get ready for the release of the finalised Lone Wolf gin and vodka soon. Crafted from scratch in their entirety under one roof – LoneWolf is pure of bloodline and ready to plant a flag in a world of compromise.

New Beers

In 2017 we will be releasing some truly epic beers – but then, you would expect nothing less for our tenth anniversary year. Prepare to gird your drinking fridge with the likes of Paradox Rye, collaborations with Cloudwater, Beavertown and more, the rejuvenated Born to Die and a series of small-batch releases kicking off with Semi-Skimmed Occultist; a coffee chocolate and vanilla oatmeal milk stout. Oh – and for your springtime drinking pleasure, Hop Fiction in cans.

IPA

And finally….we are releasing a new India Pale Ale in 2017. That’s all we’re saying for now.

Let us know in the comments which of these ten titbits you are tempted by the most! And if there is anything else you’d like to see on Planet BrewDog this year – add it to the list and you never know!